Sunday, January 17, 2010

Why Do Women Love Chocolate?

Chocoladetruffels Lindt (France-Switzerland) -...Image via Wikipedia
"I never met a chocolate I didn't like." (Deanna Troi in Star Trek: The Next Generation).

Well said. Even in the 23rd century, ladies love chocolates. They just love chocolates; no question about it. Seventy-five percent of chocolate purchases are made by women. They consume more than 2.3 billion pounds of chocolate (about 12 lb. per person) and spend nearly $12 billion dollars (twice as much as all non-chocolate candy items combined) each year in the Unite State only (people in Switzerland consume nearly twice as much). They really love chocolate, and some even say chocolate is better than sex or men!

So why do ladies love chocolate? Are there any scientific explanations for this chocolate love? Scientists have actually been working on it for a long time, and still they don't know exactly what is going on. Some scientists thought that a certain chemical which is abundant in chocolate simulates the same brain chemicals that go up when sexually aroused. This theory, however, was not true, since the chemical in the chocolates quickly disintegrates in the stomach.

Another explanation put forward by scientists is that when you are happy, you generate another type of brain chemical (or other way around; if this chemical is created, you feel happy). Unfortunately this chemical breaks down really quickly and many people cannot stay "high" for a long time. Two types of chemicals found in chocolate delay this break down, and keep people happy longer. These chemicals actually do work in a test tube, but so far no experiments of oral consumption have been rigorously done, and it may turn out not to be a real reason.

One widely accepted theory is that, since high fat and high sugar were essential for cave men's survival, given these two essential needs (which are abundant in chocolate) creates "satisfaction" in the hunger center of the brain, and make us happy. Some experiments indicate this "effect" is stronger among women, especially women with a history of binge eating.

In summary, scientists still do not know exactly what is going on in our brains (especially ladies), when we consume chocolate, even though we really observe the effect. I have, however, a totally non-scientific explanation why ladies love chocolate.

When you put a piece of chocolate in your mouth, what is the most enjoyable aspect of chocolate? I think it is how the chocolate melts in the mouth. A piece of chocolate slowly softens up on the tongue. It has a silky warm feeling like the kiss of a lover. The melting chocolate wraps around your tongue, and the fragrance of sweet cacao stimulates like that of the lovers body. Yes, it is almost like a prelude to the most sensual love affair. No wonder ladies love chocolate (more than they love men; chocolate is a perfect kisser!).

There is no doubt that chocolate is one of the best choices for Valentine's day gifts, but are all chocolates are equally good for a gift for your special someone?

According to my non-scientific theory, the melt is most important factor, then flavor. What kind of chocolates provide these qualities best? I think chocolate truffles are the best choice. They are created from cacao and fresh cream. They melt like butter. Because of the melt, the chocolate releases its flavor quick, and fragrance fills your nostrils and stimulates the entire body. It is really an ecstatic experience to taste chocolate truffles.

If you want to go further, get organic chocolate truffles, which tend to be far more flavorful as any other organic produces. In fact, once you taste organic chocolate truffles, it is difficult to go back to normal chocolates. There is no doubt that organic chocolate truffles are one of the best choice on Valentine's day.


Toshi Umekoji loves chocolate, especially organic dark chocolate truffles. He is always looking for new organic dark chocolate, and experimenting with new chocolate recipes made with raw cacao beans. You can find his favorite organic chocolate truffles at: http://www.GourmetOrganicChocolateTruffle.com. You can find many organic chocolate products suitable for Valentine's Day gifts at the site.



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