Showing posts with label history of mars chocolate. Show all posts
Showing posts with label history of mars chocolate. Show all posts

Monday, February 27, 2012

Mars Chocolate N. America unwraps new solar garden at Ethel M Chocolate factory

Shining Example of Mars’ Commitment to Sustainability
LAS VEGAS, NV (February 23, 2012)  – Mars Chocolate North America, makers of Las Vegas’ own Ethel M Chocolates, announced today the grand opening of a new solar garden at its Henderson chocolate factory. The state-of-the-art solar installation provides 100 percent of the electrical energy to the Ethel Ms plant during peak operating hours.

The project’s completion was commemorated with a ribbon cutting event attended by state and local government officials, executives from NV Energy, juwi solar Inc. (JSI), and Mars Chocolate North America leaders. 

“At Mars Chocolate North America, we have the opportunity to make a difference in the world,” said Mike Wittman, vice president of supply.   “We are proud of the investments we are making to ensure we are using the earth’s resources responsibly.  This newest solar garden moves us closer to our goals of eliminating our carbon footprint at our sites by 2040 and using 100 percent renewable energy.” 

The new Ethel M factory solar garden features 2,112 ground-mounted solar panels on 4.4 acres, and is the largest solar installation by a food manufacturer in Nevada. The installation generates 1,258 megawatt hours of zero-emission electricity each year, offsetting 867 metric tons of greenhouse gas – the equivalent of removing approximately 170 vehicles from the road.  The project will generate as much energy as 115 Nevada households use annually. 

Mars will purchase all of the energy generated by the solar garden and JSI will own the project and its associated energy credits.  Mars worked closely with NV Energy to ensure that the new installation met net metering requirements, enabling Mars to receive energy offsets from the utility based on the amount of energy their solar panels will produce.  

“Turning one of the desert’s greatest assets into energy is in complete alignment with Mars’ Principles in Action, our core business values,” said Mack Phillips, site director of the Henderson plant.  “Two years ago we unveiled a similar solar project at our North American headquarters in Hackettstown, NJ, and its impact on our operations has been substantial.”

"This is the second solar PV project built by juwi solar on Mars-owned property,” said Michael Martin, CEO of JSI. "We are proud to play a role in advancing environmental and sustainability goals by replacing the grid’s brown power with green power generated onsite."

The solar garden is adjacent to the chocolate factory and Ethel M’s Botanical Cactus Garden.  A vista point located within the Botanical Cactus Garden will allow the more than 700,000 annual visitors to view the new solar facility.

“We are fortunate to have been a part of the Henderson and Las Vegas community for more than 30 years,” said Phillips. “We hope the completion of our solar garden demonstrates our continuing commitment to be an environmentally friendly citizen.  Our goal is that every business decision we make will have a positive effect on people and the planet through our performance.  This project achieves all three.”

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Monday, May 24, 2010

A Short History of Mars Chocolate

Mars chocolate is owned by a US global corporation Mars Inc. which is a privately owned company. It was founded in 1920 by Ethel Mars and has become the one of the world's largest confectionery brands. The most famous are Snickers, Milky Way, Twix, Bounty, Skittles and of course Mars.

Frank C. Mars and his second wife Ethel started a confectionery factory in 1911 in Tacoma-Washington known as the Mars Candy Factory. In 1920, the factory was relocated to Minnesota under the name Mar-O-Bar but the name failed to inspire the brand loyalty and was changed to Mars Inc. after incorporation.
Mars were well known for their quite unique chocolate bar called Milky Way in the 1920s. It had good sales and helped the company to grow.

Mars introduced Snickers chocolate bar in the early 1930s. This bar was named in the memory of a favorite horse of Mars Family. However this did not prove to affect the sales a lot. Later its sales increased bar to levels exceeding those of the Milky Way bar. The son of Frank and Ethel Mars, Forrest Mars Sr. joined the family business after it was formed but disagreements in the family because of Forrest's desire to experiment new products and promote them outside USA led to a separation and Forrest relocated to England where he formed Mars Limited at Slough.
In 1932, Forrest was given $50,000 and the recipe for the Milky Way bar after things had reached a weak situation and he was told to follow his own destiny. When Forrest arrived in England, he discovered that Milky Way bar was not up to European tastes. The new product could not be named Milky Way so it was named Mars and it proved to be a quick success in England and other European nations.

After the death of Frank Mars in 1934, Forrest Mars Sr. took over Mars Inc and Mars Limited along with his sister Patricia. Forrest returned to US and the company was merged under the name of Mars Inc. Mars continued to sell and market the Milky Way and Snickers bars in the US while Snickers bar was introduced under the name Marathon in Europe.

Forrest was on a sales trip to Spain during the 1930s. He witnessed soldiers in the Spanish civil war eating chocolate beads. Sensing a market for small chocolate beads, he attempted to develop his own recipe.
As the company has continued to grow, new factories in new markets outside of Mars, Inc. became traditional markets of UK and US.

A chocolate factory at Veghel in the Netherlands was opened in 1963 and expanded producing other foods in the Mars family of products. It is either the largest or second largest chocolate factory in the world owned by Mars.

There was a criticism of Mars chocolate from environmentalists that the company has not publicly endorsed and supported the fair trade movement. Mars countered it by stating that their own program of sustainable development and partnership with cacao farmers was a more progressive approach.

A formerly independent company called Dove Chocolate bought by Mars Inc. in 1986. The company developed nontraditional sales channels starting with party plans and private distributors working from home. Mars Inc has successfully introduced new chocolate brands in the market since 1990s.

In 2009, Mars published a book entitled 'Chocolate: The North American Experience' in association with the Smithsonian Institute. It was a history of chocolate production and cacao processing in North America since the early times.

Learning in details history of Mars chocolate and also who invented chocolate would be an interesting study.

Article Source: http://EzineArticles.com/?expert=Tauqeer_Ul_Hassan 

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