I Love Chocolate: Bosco introduces chocolate bar

By MATT MANOCHIO

MONTVILLE — It's been around since 1928 and universally known — from it being smooth and chocolatly to being "Seinfeld" character George Costanza's cherished ATM password.

Everyone knows Bosco.

And now the Morris County-based Bosco's president wants people to familiarize themselves with the Bosco Milk Chocolate Bar.

"It's new, it's just being launched," Steve Sanders, president of Bosco Products Inc., said Tuesday. "It is delicious. It is a fun type of product. . . . It's an iconic brand and really it's a fun treat."

While the Bosco Bar might be new, the famous Bosco chocolate syrup has long-established New Jersey roots.

"It's been here for a long time," Sanders said. "The product was created in 1928 by a Camden, New Jersey, physician as far as the chocolate syrup goes. We've manufactured the chocolate syrup right here in Towaco for distribution worldwide."

Sanders is also president of Bosco's sister company, Sea Breeze, which is now in its fourth generation of family leadership with Sanders' sons, Scott and Josh, now holding management roles in Sea Breeze.

"We like to be a hidden New Jersey secret here," said Scott Sanders, a project manager with Sea Breeze, during an interview at the company's headquarters and factory on Main Road.

Steve Sanders said he acquired the Bosco brand in the early 1980s right around the time he uprooted Sea Breeze from its original hometown of Paterson and moved it to Towaco in Montville Township in 1984.

"We were in Paterson from our inception, (with) different locations as our business grew," Sanders said. "It's still New Jersey. We're a New Jersey company originally. I happen to live in Montville and found a nice property in the Towaco section which we developed."

Barnet Sanders — Steve Sanders' grandfather — founded Sea Breeze in 1925 as a seltzer water distributor and soon began adding flavored syrups to the mix of products to be sold.

While Bosco is sold in plastic bottles, Sea Breeze distributes its varieties of sodas, iced teas and fruit drinks in boxes to be sold on tap by its customers, including many area restaurants, bars and catering businesses.

read more

Random Articles

Magniwork Generator - power that generate free energy for your home.
Slimmer Tea - Slimming teas for weight loss.
Mouth Guard Grinding Teeth - mouth guard products for grinding teeth.

I Love Chocolate

Friday, January 7, 2011

Bosco introduces chocolate bar

No comments:

Post a Comment

Pages