If something sounds too good to be true it generally is. Yes, we would all love chocolate to be as good for us as say, broccoli, and the general consensus has always been that it is pretty much impossible. Until the introduction of a dark chocolate that claims to be 'healthy'. Recently, there has been a buzz on the internet from individuals and organisations looking to debunk the distributors of Xocai and what has come to be known as the Xocai chocolate scam have hit the headlines.
There has been a lot of attention surrounding the Xocai chocolate, and it is small wonder. Any chocolate that makes the bold claim of being actively good for people is bound to make people sit up and take notice. But what is it that makes this particular sweet treat stand out from the crowd?
Well, there appears to be a whole host of factors. It is suitable for vegans and vegetarians, contains fructose as opposed to sucrose, and does not use any of the additives, fillers, flavourings and all those other 'nasties' that makes mothers of small children recoil in horror. Not only that, it contains antioxidants that are widely believed to be beneficial, like acai and blueberry. It is not organic, but MXI claim that does not really matter.
Which it may not to some, but there are of course arguments to the contrary when you're promoting a foodstuff that claims to be actively beneficial. It is Fair-trade recognised, low-GI, and quite importantly - the MXI website claims that it is sugar-free on the homepage of their website, only to contradict that statement further down the page by saying it is low in sugar. Hmm.
Well, it obviously sounded a bit too good and people started doing a bit of digging and hey presto, we have the very newsworthy Xocai chocolate story. It is not just about the ingredients though, far from it. There appears to be a sneaking suspicion doing the rounds that it is some sort of sales swindle; reminiscent of such things as pyramid selling and bogus marketing tricks that draw potential reps in with tales of huge profits but ultimately lose them lots of money.
The Xocai chocolate scam gains momentum when you do a bit of research. The Xocai range is obtainable from a US-based multi level marketing outfit called MXI Corp, a distributor offering a home business opportunity based on a binary sales system. Which basically means that in order to earn a commission from sales, the salesperson must maintain two arms of sales which have to balance. If both sides do not balance, one must make up the shortfall, so reducing the overall value.
The truth about the Xocai chocolate is really quite simple. There are tons of marketing companies and opportunities out there, and at the end of the day, something is only worth as much money as the public is willing to pay for it. And that is true of everything, from high-end face creams to hampers from Harrods. But the Xocai chocolate is not really about what is actually in the product itself, but more about pure marketing and hype. It all boils down to this; the Xocai chocolate scam will fade away if enough chocoholics want to believe in the benefits and such selling schemes remain legal.
No matter what company you are promoting you must first have your own personally branded website to promote yourself first then the company. To learn more about setting up your own Xocai Chocolate Business website go to http://www.irishrenegade.com.
Article Source: http://EzineArticles.com/?expert=Tom_O'Riordan
Related articles on chocolate:
No comments:
Post a Comment